Famous Footwear

 

"Every Step" :30

As back-to-school time was approaching, Famous Footwear began shifting their focus from thrifty, style-conscious women, to the whole family. Whereas most back-to-school campaigns focus on style and re-invention, we wanted to tell stories about the little, everyday moments that make your family who they are.  

 

social Videos

A variety of six-second spots helped these stories resonate across multiple social channels.

 

CD: Jamie Massam

CW: Rachel McKay Steele