"Every Step" :30
As back-to-school time was approaching, Famous Footwear began shifting their focus from thrifty, style-conscious women, to the whole family. Whereas most back-to-school campaigns focus on style and re-invention, we wanted to tell stories about the little, everyday moments that make your family who they are.
A variety of six-second spots helped these stories resonate across multiple social channels.
CD: Jamie Massam
CW: Rachel McKay Steele