Going Natural

With moms viewing Gerber baby food as “more artificial” and “less healthy” than the competition, we had our work cut out for us. 

We created a campaign that celebrated the natural. Whether it’s the natural ingredients in our food or the natural instincts we nurture—the only thing more important than what goes into Gerber baby food, is what your baby gets out of it. Naturally.

ACD/AD: Brittany Perez

ACD/CW: Reid Masimore

CW: Gillian Goodman

AD: Grace Donahue

JR CW/AD: Andy Mendes, Debbie Yoo