Where things get cute

When casting sessions involve seeing over 100 adorable babies, you know you’re in for a good day. Here’s a collection of paid and organic social work I’ve lead for Gerber— from launching new products to keeping parents in the know as they scroll.

ACD/Creative Lead: Brittany Perez

Sr. Art Director: Katie Reuschle

CW: Gillian Goodman, Kelly Stohr

AD: Amera Lulu, Melanie Aarhus

WEBSITE REDESIGN

Gerber underwent a massive website redesign in 2020/2021. My team at Ogilvy was in charge of the visual design (and light UX) portion of many new program and campaign pages, as well as implementing the new design system across multiple channels.

ACD/Creative Direction: Brittany Perez, Reid Masimore

Art Director: Grace Donahue

Copywriter: Gillian Goodman